Mobily strives to embrace sustainability at the core of its operations. We work to operate responsibly and transparently by ‘Unlocking our Digital Future’. We are committed to having a positive impact on our communities. We are embarking on a progressive trajectory to monitor, benchmark and enhance our economic, environmental, and social performance.
Message from Our CEO
Our first Sustainability Report 2020 highlights our views for shaping a sustainable future and our commitment to adhere to a high standard of corporate governance, integrity, and transparency. With this report, we are demonstrating our commitment to engaging stakeholders in our sustainability journey, by shedding light on how we operate and the improvements we intend to drive.
In 2020, with the onset of the pandemic, our focus was on preserving the health and wellbeing of our people while maintaining our growth trajectory. As a result of our swift and effective responses, we were able to ensure our readiness on multiple fronts and build Mobily’s resilience throughout the year. Notwithstanding the difficult environment, 2020 was a year rich of accomplishments that enhance our ability to achieve our vision of enriching lives by continuously leading and innovating in communication services. We strive to operate responsibly and are committed to having a positive impact on the communities we operate in, while maintaining sustainable success.
Mobily’s sustainability framework was created on the basis of the United Nations’ Sustainable Development Goals (SDGs), the Saudi Vision 2030 and the GRI Standards to direct our efforts towards maximizing the telecommunication sector’s contribution to national and global sustainable development objectives. Our framework is built on five pillars: Accountable Enterprise, Marketplace & Customers, Responsible Employer, Positive Community Impacts, and Safeguarding the Planet.
We recognize our responsibility to address more than the profitability of our company and the importance of identifying and addressing the opinions and concerns of all our stakeholders. We are proud of the support we continue to provide to numerous initiatives that benefit our communities, our customers, and our employees. We are hopeful that our initiatives can impact the lives of people in the Kingdom by innovating and deploying telecommunication solutions and other resources to increase digital access and help those in need.
In 2020, we maintained our responsibilities towards our customers by contributing to the wider efforts of the Saudi telecommunications sector to ensure stable, unhindered digital access for government, businesses, and customers. We were able to do this despite a 40% increase in digital traffic in 2020. The continuous flow of communications, crucial during the COVID-19 lockdowns, was guaranteed and supported by our commitment to zero outages, and internet speeds that placed the Kingdom in the top 10 worldwide during the pandemic.
We worked hard to safeguard the health and wellbeing of our employees by implementing work from home guidelines during the lockdown periods, and launching e-learning programs for professional development, fitness classes, as well as mental health sessions to help our people manage stress and anxiety. We welcomed our employees back to work with open arms when it was safe to do so and are proud of their efforts and commitments to ensure Mobily’s resilience and continued growth.
As part of our Corporate Citizen, CSR and Sustainability program, we rolled out a series of campaigns and programs aimed at bringing awareness on health and safety measures to prevent the spread of the virus. We formed cooperative partnerships with public institutions to contribute to the development of the Kingdom, in alignment with the Saudi Vision 2030. Furthermore, we facilitated the access to government services as well as educational programs to ensure Saudi youth had the resources necessary to continue learning.
I am grateful to our stakeholders, including our employees, customers, and shareholders for their support and trust in Mobily during our sustainability journey for a better future for all. Looking onto the next year, we hope for a prosperous year for the company, humanity, and our planet.
Eng. Salman bin Abdulaziz Al Badran
Chief Executive Officer
