It understands what you say.

Talk to Siri as you would to a person. Say something like "Tell my wife I'm running late." "Remind me to call the vet." "Any good burger joints around here?" Siri does what you say, finds the information you need, then answers you. It's like you're having a conversation with your iPhone.

It knows what you mean.

Siri not only understands what you say, it's smart enough to know what you mean. So when you ask "Any good burger joints around here?" Siri will reply "I found a number of burger restaurants near you." Then you can say "Hm m. How about tacos?" Siri remembers that you just asked about restaurants, so it will look for Mexican restaurants in the neighborhood. And Siri is proactive, so it will question you until it finds what you're looking for.

It helps you do the things you
do every day.

Ask Siri to text your dad, remind you to call the dentist, or find directions, and it figures out which apps to use and who you're talking about. It finds answers for you from the web through sources like Yelp and WolframAlpha. Using Location Services, it looks up where you live, where you work, and where you are. Then it gives you information and the best options based on your current location. From the details in your contacts, it knows your friends, family, boss, and coworkers. So you can tell Siri things like "Text Ryan I'm on my way" or "Remind me to make a dentist appointment when I get to work" or "Call a taxi" and it knows exactly what you mean and what to do.

It has so much to tell you

When there's something you need to do, just ask Siri to help you do it. Siri uses almost all the built-in apps on iPhone 4S. It writes and sends email messages and texts. It searches the web for anything you need to know. It plays the songs you want to hear. It gives you directions and shows you around. It places calls, schedules meetings, helps you remember, and wakes you up. In fact, ask Siri what it can do — it even speaks for itself.

iPhone 4S takes dictation.

Here's another amazing way to get things done: just use your voice. Instead of typing, tap the microphone icon on the keyboard. Then say what you want to say and iPhone listens. Tap Done, and iPhone converts your words into text. Use dictation to write messages, take notes, search the web, and more. Dictation also works with third-party apps, so you can update your Facebook status, tweet, or write and send Instagrams

iTunes in the Cloud
Your music and TV shows
Wherever you want them.

You never know when you'll suddenly be in the mood to listen to a favorite song or rewatch that hilarious sitcom episode. With iCloud, you can have iTunes automatically download new music purchases to all your devices the moment you tap Buy. You can also access past music and TV show purchases from any of your devices — wirelessly and without syncing

Photo Stream Snap. And it's everywhere.

With Photo Stream, you can take a photo on one iOS device and it automatically appears on all your other devices, including your Mac or PC. Import new pictures to your computer from a digital camera, and iCloud sends copies over Wi-Fi to your iPhone, iPad, and iPod touch. You can even view recent photos on your big-screen TV via Apple TV. There's no syncing, no email attachments, no file transfers. Your pictures are just there — on whichever device you happen to have handy.

Documents in the Cloud
Start here. Finish there.

You can create amazing documents and presentations on your iPhone, iPad, and iPod touch. And now with iCloud, you can keep your work up to date across all your iOS devices. You don't have to save your work or transfer any files. Your documents — with all your latest edits — automatically appear everywhere. iCloud is already built into Apple iOS apps like Keynote, Pages, and Numbers. It can also work with other iCloud-enabled apps. So you can do things like create a spreadsheet on your iPad and make edits to it on your iPhone. Or start sketching on your iPod touch and add the finishing touches on your iPad at home.

Apps
All your apps. Always at hand.

If you have an iPhone, iPad, or iPod touch, you have apps. And you probably download new ones all the time. iCloud lets you automatically download new app purchases to all your devices at once. So the app you need is always right where you need it. If an app you bought previously isn't on one of your devices, not to worry. You can download it again from your purchase history — at no additional charge.

All your devices are on the same page.

Buy a new book from the iBookstore, and iCloud makes sure it appears everywhere — your iPhone, iPad, and iPod touch. So if you have to put it down, you can pick it back up on another device, in exactly the same place. In addition to the best seller you're glued to at the moment, the iBooks app keeps a list of titles you've read before. And just like with apps, you can download them again to any of your devices.

Up-to-date everything.

iCloud stores all the stuff you can't live without — your calendars, email, and contacts — and keeps it up to date across all your devices. Say you delete an email, add a calendar event, or change some settings. iCloud makes all your changes everywhere. Same with your notes, reminders, and Safari bookmarks.

Backup
iCloud saves the day.

iCloud backs up your iOS device daily over Wi-Fi when it's connected to a power source. From your Camera Roll and messages to your device settings and ringtones, everything is backed up quickly and efficiently. And since iCloud is built into iPhone, iPad, and iPod touch, you can restore your personal data on a new iOS device or one you already have without using a single cable.3 iCloud does it all for you over Wi-Fi.

Find My Friends
Friend-spotting.

For finding your way to the party, keeping track of family at a crowded amusement park, or getting picked up at the airport, Find My Friends is your app.4 You can give friends and family permission to see your whereabouts. And vice versa. When you don't want to be found, a single switch takes you off the grid. Simple as that.

Find My iPhone, iPad, iPod touch, and Mac

Lost. And found.

If checking all the usual spots hasn't turned up your missing iOS device, Find My iPhone, iPad, iPod touch, and Mac can help.4 Just sign in at icloud.com or use the Find My iPhone app on another device to locate yours on a map, display a message on its screen, remotely set a passcode lock, or initiate a remote wipe to delete your data.

Elegant and intuitive interface.

You know how to use iPhone from the first time you pick it up. That's because the revolutionary Multi-Touch interface in iOS was designed for your finger. And the simple, beautiful Home screen is the easiest place to start. From built-in apps to over 500,000 apps available from the App Store. From making a FaceTime call to editing a video with iMovie. Everything you touch is easy, intuitive, and fun.

Over 200 new features.

The features included with iOS 5 make iPhone even more powerful, innovative, and fun to use. Here are just a few

Notification Center

It's the one place where you'll see what's up. iPhone works with your apps to let you know about missed messages, calendar invitations, friend requests, and more. New notifications appear discreetly at the top of your screen. And you can see a summary of recent notifications when you swipe down from the top of any screen.

Messages with iMessage

Now you can text it up with fellow iPhone, iPad, and iPod touch users running iOS 5. Messages with iMessage are unlimited.1 And secure, too. Talk to all your friends or family at once with group messaging. See who's reading with delivery and read receipts. And if words aren't enough, send photos, videos, locations, and contacts.

Reminders

You'll never miss an important deadline, errand, or grocery item thanks to Reminders. Create lists of things to do that you can check off as you go. Even add due dates and locations — pick up mustard at the store after work, for example. Reminders knows exactly when and where to send you an alert.

Twitter Integration

Twitter is integrated into iOS 5, so you can sign in once under Settings and begin tweeting directly from Safari, Photos, Camera, YouTube, and Maps. You can even start typing a friend's Twitter handle and iOS will autocomplete the rest from your contacts.

Photos

Touch up photos right on your iPhone — without the help of photo editing software on a computer. Crop, rotate, enhance, and remove red-eye. Then organize your shots into albums, so you know exactly where your favorites are when the next photo-sharing opportunity presents itself.

Camera Enhancements

Here's a photo op for your photo ops. Now you can access the Camera app right from the Lock screen. Use grid lines and pinch-to-zoom gestures to get your shot just right. Focus with a tap. Then press the volume-up button and take your photo.

The world's largestcollection of mobile apps.

With thousands of apps in practically every category, iOS is the platform for the world's largest collection of mobile apps. Apple gives third-party developers a rich set of tools and APIs, and they've created apps and games that redefine what a mobile device can do. Where do you find these apps? Just browse the App Store on your iPhone and download them with a tap.

Performance and stability that lead the industry.

iOS is a desktop-class operating system that's been reinvented for mobile devices. Because it's based on the world's most advanced computer operating system — OS X — performance in iOS is fast and stability is rock-solid. It manages power efficiently and delivers outstanding battery life. iOS even ensures that performance and battery life don't suffer when you're multitasking with multiple apps open at the same time.

Hardware and software made for each other.

Because Apple makes both the iPhone hardware and the operating system, everything works together seamlessly and intelligently. This integration enables apps to take full advantage of iPhone hardware features such as the Retina display, the Multi-Touch interface, the accelerometer, the three-axis gyro, accelerated graphics, and more. FaceTime is a perfect example. It uses both iPhone cameras, the display, the microphone, and your Wi-Fi connection.

Multi-Touch technology.

You already know how to use iPhone, because you use the most natural pointing device there is: your finger. Nobody does Multi-Touch better than Apple.

Really long battery life.

The power-efficient A5 chip and iOS 5 deliver outstanding battery life. So you can keep making calls, checking email, and browsing the web.

Safe and secure by design.

iOS is highly secure from the moment you turn on your iPhone. All apps run in a safe environment, so a website or app can't access data from other apps. iOS also supports encrypted network communication to protect your sensitive information. To guard your privacy, apps requesting location information are required to get your permission first. You can set a passcode lock to prevent unauthorized access to your device and configure iPhone to delete all your data after too many unsuccessful passcode attempts. And in case your iPhone is lost or stolen, Find My iPhone allows you to locate it on a map and remotely delete all your data. When you get it back, you can restore everything from your last backup.

It comes with built-in parental controls.

Parental controls built into iOS help you manage just about everything your child can do on iPhone. Set custom restrictions for Safari, Camera, FaceTime, Game Center, YouTube, Location Services, and more. Even manage access to stuff you've already purchased from the iTunes Store and App Store.

Ready for business.

Businesses around the world are choosing iPhone for its enterprise-ready features and powerful security. iOS works with Microsoft Exchange and standards-based servers to deliver over-the-air push email, calendar, and contacts. iOS protects your data by encrypting information in three separate areas: in transmission, at rest on the device, and when backed up to iTunes. You can securely access private corporate networks through industry-standard VPN protocols. And companies can easily deploy iPhone across an enterprise using configuration profiles.

Accessibility built in.

iOS comes standard with a wide range of accessibility features that help people with disabilities experience everything iPhone has to offer. For example, the built-in VoiceOver screen-reading technology allows those who are blind or have low vision to hear a description of the item they're touching on the screen. iOS also offers out-of-the-box support for over 30 wireless braille displays and many other award-winning accessibility features, such as dynamic screen magnification, playback of closed-captioned video, mono audio, white on black text, and more.

Works all over the world.

iPhone and iOS are made to be used around the world. The user interface is localized into over 30 languages, and you can easily switch between them. Because the keyboard is software-based, you can select from over 50 different layouts with support for language-specific features including diacritic marks on characters, handwritten input for Chinese, and contextual character options for Japanese. In addition, the built-in dictionaries support over 50 languages, VoiceOver reads screens in 36 languages, and Voice Control understands over 20 languages.

Thanks to the Retina display, everything you see and do on iPhone 4S looks amazing. That's because the Retina display's pixel density is so high, your eye is unable to distinguish individual pixels. Which means text in books, web pages, and email is crisp at any size. Images in games, movies, and photos pop off the screen. And everything is sharper.

In a word, resolutionary.

By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the 3.5-inch (diagonal) screen found on iPhone 4S and iPhone 4. The resulting pixel density — 326 pixels per inch — makes text and graphics look smooth and continuous at any size.

Advancements in the glass. And under it.

Made from the same materials used in helicopters and high-speed trains, the Retina display glass is chemically strengthened to be harder, more scratch resistant, and more durable than ever. The glass also features an oil-resistant coating that helps keep the screen clean.

The Retina display includes LED backlighting and an ambient light sensor that intelligently adjusts the brightness of the screen for optimal viewing and battery life. When you lift iPhone to your ear for a phone call, a proximity sensor immediately turns off the display to save power and prevent accidental dialing.

Brilliant no matter how you
look at it.

The Retina display uses technology called IPS (in-plane switching) — the same technology used in the Apple LED Cinema Display and iPad — to achieve a wider viewing angle than on typical LCDs. Which means you can hold iPhone almost any way you want and still get a brilliant picture. That's perfect when you're sharing photos with a friend or moving your iPhone around while playing a driving or flying game. In addition, the Retina display offers four times the contrast ratio of previous displays, so whites are brighter, blacks are darker, and everything is more beautiful.

Now you can run your favorite third-party apps - and switch between them instantly - without slowing down the performance of the foreground app or draining the battery unnecessarily.* This smarter approach to multitasking is available only on iPhone.

Switch between apps quickly.

The multitasking user interface allows you to quickly switch between recently used apps. Just double-click the Home button to reveal your recently used apps. Scroll right to see more apps, then tap one to reopen it. No need to wait for the app to reload.

And pick up right where you left off.

Apps can remember where you left off. So when you return to the app, you can jump right back into playing your game, reading the news, finding a restaurant, or whatever you were doing.

Listen to audio in the background.

Now you can listen to audio from compatible third-party apps while checking email, surfing the web, playing games, and performing other tasks. So when you want to follow a ball game or listen to music from Pandora, your productivity never skips a beat.

Get VoIP calls while using other apps.

Third-party apps such as Skype let you make voice calls over the Internet. Multitasking in iPhone 4S makes it possible to receive these Skype or VoIP calls while other apps are running, even when your iPhone is locked. And during a call, you can keep the conversation going while you switch to another task, such as checking a movie listing or reading an email.

Up is available on iTunes. Up © Disney/Pixar. All rights reserved.

Keep GPS apps running.

Apps that use GPS can continue to run in the background. Not only do they constantly update your position, they can also give you spoken turn-by-turn directions even as you listen to music (the music volume lowers while the directions are spoken). It's perfect for social networking apps, too. Now you and your friends can find each other even when you're not actively using the app.

Receive push and local notifications.

Third-party apps and services can send alerts and messages directly to your phone. So you can get sports scores, news updates, game requests, reminders, alarms, and more the moment they happen, without having to open the app that's providing the notification.

Complete tasks in thebackground.

If you're performing a task that's taking awhile - such as uploading pictures to a photo service - you can switch to another app without interrupting the task. No more waiting around.

The iPhone 4S camera has been completely redesigned on the inside, so everything you shoot outside looks better than you remember. The advanced backside illumination sensor and larger aperture let in even more light. Improved auto white balance makes color even more accurate. And temporal noise reduction helps you take great videos in low light. So night's not too dark and candles look like candles. And you'll see faces, places, and significant details.

So long, shaky shots.

Blurry faces and fuzzy action aren't part of the plan, but unsteady hands happen. iPhone automatically steadies shaky shots with video stabilization. And if you're recording a scene with subjects in both the foreground and the background, the camera focuses where you want. Just tap that part of the image on the screen, and it adjusts exposure to match the lighting. When you want to focus on another part of the scene, tap again.

You're a fingertip filmmaker.

Trim your clips and create your own mini-masterpiece right on iPhone, right on location. Just drag to select start and end points on a filmstrip. Or make a movie in iMovie — download iMovie from the App Store, then fine-tune your HD video. Add Apple-designed themes, titles, and transitions and create your own soundtrack.

It's premiere time. You can shoot video right in the Messages app and send it through iMessage or as an MMS. Or attach it to an email. Or post it on Facebook or YouTube. With AirPlay and Apple TV, you can show your movies to a large audience on your HDTV.*

Mega megapixels

The iPhone 4S camera gives you 8 megapixels — that's 60 percent more pixels than the camera on iPhone 4. They're engineered with a higher, full-well capacity to collect even more light. With more megapixels and more light, you'll see a dramatic difference in the resolution and details of your images. So your photos look stunning everywhere you show them off — on your iPhone, your computer, or your HDTV. And they're rendered pixel for pixel in prints as large as 8x10.

Great photography isn't just about megapixels — it's about light, too. The all-new, advanced optics in this camera work together to make sure whatever light you have gives you the best image possible. The custom lens uses five precision elements to shape incoming light, which makes the entire image sharper. The larger f/2.4 aperture lets in more light, so photos look brighter and better. And the advanced hybrid infrared filter keeps out harmful IR light, so you'll see more accurate and uniform colors.

Turn down the lights.
Or turn them way up.

Pull out your iPhone in moonlight, candlelight, or under little white lights. Or shoot in bright light. Like at the beach. iPhone captures low-light and lots-of-light moods beautifully. So darks aren't too dark and lights aren't too light. Even action shots are less blurry. The next-generation backside illumination sensor is engineered with increased sensitivity and a shorter exposure time to achieve the same scene brightness — colors are less saturated and you'll see more details. And the LED flash automatically kicks in when it's needed (but you can always turn it off).

The A5 chip is designed with an image signal processor that's just as good as the ones found in DSLR cameras. It's how you can tap to focus and control exposure. And it's the power behind zero shutter lag. The image signal processor makes the iPhone 4S camera faster, so you'll catch all the action as it happens. The camera also uses advanced algorithms in iOS 5 for even more color accuracy, better white balance, and greater dynamic range. When you see your photos, you'll see exactly what that means.

Thanks to the App Store, you can choose from over 200,000 apps and games. But these apps can fill your Home screens pretty quickly. That's where the new Folders feature comes in. It gives you an easy way to keep your apps organized and declutter your Home screens. And you can launch your favorite apps with a couple of taps.

Creating a folder is easy.

To create a folder, touch and hold an app until it wiggles, drag it onto another app, and you're done. You can repeat the process with more apps. For example, you can put all the games your daughter plays in one folder, all your news apps in another, and all your productivity apps in yet another. You can also create folders and organize apps using iTunes on your Mac or PC, then sync it all back to your iPhone.

iPhone automatically assigns a name to your folder based on the category of the apps inside it: Games, News, Sports, and so on. Of course, you can change the folder names to whatever you want, such as Katie's Games or Baseball Apps.

Download apps to your heart's content.

You can have up to 180 folders on your iPhone. And since each folder can hold 12 apps, that means you can keep up to 2160 apps organized on your iPhone at any time. Which is a great way to use all those gigabytes of storage available in iPhone 4S.

Ebooks as you've never seen them before.

The iBooks app is now available as a free download for iPhone, so you can read your favorite books anywhere. On iPhone 4S, the high-resolution Retina display renders every page beautifully. Vibrant colors, rich illustrations, and crisp, sharp text make reading a pleasure. Turn pages by tapping the right or left side of the screen or by dragging the page corner (just like a real book). Jump to a different part of the book by visiting the table of contents and tapping a chapter. When you're finished reading, iBooks bookmarks where you left off. It syncs with iPad, too, so the story you started on your iPhone can be finished on your iPad.

An entire library in your pocket.

More than an amazing ebook reader, iBooks is also a great place to browse and shop for books anytime, day or night. Browse tens of thousands of books on the iBookstore.* Search by title, author, or genre. View what's featured on the iBookstore, best-seller lists, and more. When you find a book you like, tap it to see more details, peruse reviews, even read a sample. Download the book and it appears on your bookshelf.

Try more titles. Including PDFs.

Because iBooks uses the ePub format - the most popular open book format in the world - it's easy for publishers to create iBooks versions of your favorite reads. You can add free ePub titles to iTunes on your Mac or PC and sync them to iBooks on your iPhone. iBooks also supports PDFs, so you can sync your PDFs and read them using iBooks.

Change your reading habits.

Unlike paper books - or ebooks on other devices - you can change books on iPhone to suit the way you read. Adjust the brightness. Change the text size or the font. You can also touch and hold any word to look it up in the built-in dictionary or Wikipedia, or to search for it throughout the book and on the web. Highlight text and refer to it later. iBooks even works with VoiceOver, the screen reader in iPhone, so it can read you the contents of any page

The home for apps and folders.

The Home screen is where you'll find all your apps and folders. You can have up to 11 Home screens and browse them with a flick. To launch an app or open a folder, just tap it. And even if you're in the middle of a call, you can get to any app easily by pressing the Home button. Press it once to go back to the last Home screen you were on. Press it again to return to your main Home screen.

Double-click for multitasking.

When you double-click the Home button, the multitasking user interface pops up, giving you quick, one-tap access to your recently used apps. When you switch to a new one, the app can pick up right where you left off.

Organize your apps.

Arrange the icons on your Home screen any way you want by tapping and dragging them. Move them to another Home screen or group them into a folder. Organize apps right on iPhone, or organize them using iTunes on your Mac or PC and sync your Home screens back to iPhone.

Personalize your Home screen.

You can change the background wallpaper on both your Lock screen and your Home screen. Choose from a variety of backgrounds included with your iPhone or select any picture from your library. It's a great way to make iPhone uniquely yours.

Add websites to your Home screens.

If you check the same websites every day, create Home screen icons that let you access them from your Home screens with a single tap. Just visit the site in Safari, press the Add (+) button, and select "Add to Home Screen."

Mini-masterpieces.Made on location.

Make beautiful HD movies anywhere with iMovie, the fun, feature-rich video editing app that's designed for iPhone 4S. Create a video postcard of your day at the beach and publish it to the web without leaving your spot on the sand. Or make a movie of your child's birthday party and send it to your parents while the party is in full swing. You can start several projects on your iPhone 4S and finish them whenever you want and wherever you are.

Designed for Multi-Touch.

The iMovie app was designed specifically for the Multi-Touch technology on iPhone 4S. You tap to add or record video into your project. Drag to trim the length of clips. Pinch to zoom the timeline and get a closer look. Slide to quickly scrub through the video in your project. It's a completely natural way to make a movie.

Give it a theme.

Give your movie the Hollywood treatment with iMovie themes. Just choose one of five themes - Modern, Bright, Travel, Playful, and News - and a coordinated set of titles and transitions is applied to your project. The titles can even automatically display the location where you shot your video. iMovie also comes with unique soundtracks to match each theme. Change your mind? Just select a new theme to instantly swap all the themed elements in your project.

Add music and photos.

iMovie lets you add a soundtrack to your project in seconds. You can choose from custom-scored music that matches each iMovie theme or browse and select from your own song library. If your video has lots of audio - conversations or narration, for example - iMovie will automatically reduce the volume of the soundtrack. You can also add photos to your movies, then customize each photo with a unique Ken Burns panning effect.

Share your movie.

When you're finished with your movie, it's time to share it with friends, family, or the world. First, export the project in one of three sizes: Medium (640 by 360), Large (960 by 540), or HD (1280 by 1080). Then choose how you'd like to share it: in an email or MMS message, in a MobileMe gallery, or on YouTube. No matter how you share it, your finished movie remains on your iPhone, ready to copy to your computer the next time you sync.

Tap (or speak) to call.

To make a call on iPhone, tap a name or number. That's it. You can tap to call from just about anywhere: a name in your contacts list, a number on a website or text message, even a phone number on a map listing. Voice Control lets you speak a name or number to make a call. And you can switch between calls, merge calls, or add up to five callers with a tap.

Hear and be heard, even in loud places.

Making a call at the ballpark, in the airport, or on a crowded bus can be frustrating, if not downright impossible. But not with iPhone 4S. It includes a microphone built into its top edge and uses sophisticated audio technology to suppress unwanted background noise. The technology works on everything from crowd noise and engine sounds to music and loud conversation - even just a few feet away. So the person you're talking to can hear what you're saying, not what you're hearing.

See your voicemail.

Visual Voicemail on iPhone is still the biggest breakthrough in voicemail since, well, voicemail. It lets you view all the messages you've received and select the one you want to hear first - just like email. So instead of listening to messages in the order they were received, you can go directly to the messages that are most important to you. To return a call, just tap the Call Back button.

Do more with your contacts.

The Contacts app on iPhone is more than just a list of names and numbers. Tap a contact's address and iPhone opens Maps so you can get directions. Add photos to your contacts and see your friends' faces when they call. Scroll through names with a flick, or search to find someone fast. And sync all your contacts by connecting your iPhone to your Mac or PC, or wirelessly via MobileMe, Microsoft Exchange ActiveSync, and CardDAV-compliant servers.

Have email, will travel.

With Mail on iPhone 4S, wherever you go, your email goes too. iPhone works with popular email providers - including MobileMe, Yahoo! Mail, Gmail, and AOL - and most industry-standard IMAP and POP mail systems. Add multiple accounts and move between them easily. iPhone also supports multiple Microsoft Exchange ActiveSync accounts for business use.

Look at email in a whole new way.

The high-resolution Retina display on iPhone 4S makes text so crisp and clear, it will literally change the way you see your email. Zoom out as much as you want - the amazing pixel density of 326 pixels per inch renders text beautifully at any size, with no distracting pixelation.

Many accounts. One inbox.

With iPhone 4S, there's more than one way to view your messages if you have multiple accounts. You can access each inbox separately and switch between inboxes with a few taps. Or for a faster look at your incoming messages, view email from all your accounts together in the unified inbox.

Follow the thread.

You can organize your messages by thread - a chain of replies in an email conversation. Mail can quickly identify all the messages in a thread by grouping them together under the most recent message, sorted by date and listing the number of messages. So it's easy to keep track of an entire email conversation.

Type smart.

The intelligent, software-based keyboard on iPhone predicts and corrects as you type. It checks your spelling and flags misspelled words so you can correct them with a tap. It offers a remarkably simple way to cut, copy, and paste text. And it works in both landscape and portrait view.

See what's attached.

iPhone supports rich HTML email, so images appear inline with text. And you see email attachments such as Microsoft Office documents or PDFs in their original format. You can even open attachments in compatible third-party apps.

Find the hidden message.

Search your email by subject, sender, and recipient. Even search for messages and contacts that aren't stored on your iPhone. Search can find them on your remote email server.

Surf faster. Surf more.

You'll love surfing the web with Safari on iPhone 4S. Thanks to the superfast Apple A4 processor, web pages render quickly, so you can do more browsing in less time. And the high-resolution Retina display renders pages beautifully, with perfectly crisp text and bright, vivid graphics.

Get a closer look.

Navigate web pages using the most natural pointing device there is: your finger. For a wider view, rotate iPhone 90 degrees to landscape. The web page rotates and the column you are reading fills the screen. You can also zoom in and out with a double tap or a pinch. And no matter how close you get, text looks clear on the Retina display.

Save and sync bookmarks.

When you're surfing on the go and you see a site you want to remember, bookmark it with a tap. The next time you sync with your Mac or PC, your bookmarks will sync, too, so you'll have all your favorites with you everywhere.

Put your favorite sites on your Home screen.

If you check a website frequently, iPhone can create a Home screen icon for it. That way your favorite sites are always just a tap away.

Touch your music.

iPhone 4S isn't just an amazing phone. It's an amazing iPod, too - one that lets you listen to music, watch video, and browse everything with the touch of a finger. Flick to scroll through songs, artists, albums, and playlists. Flick through music by album artwork with Cover Flow. Shake iPhone to shuffle songs. Create playlists right on your iPhone. And don't worry about missing a call. The music fades and pauses when iPhone rings, and a pinch of the center button on your headset answers the call.

Watch in stunning high resolution.

The high-resolution 3.5-inch Retina display is the ultimate way to watch TV shows and movies on a mobile device. Graphics look crisp and detailed, and the wide viewing angle lets your friends watch at the same time. To enjoy the show, just download content from the iTunes Store or sync video from your iTunes library on your Mac or PC.

Multitask in stereo.

Just about anything you do on iPhone, you can do while listening to music. Multitasking makes it possible. From whatever app you're in, simply double-click the Home button to reveal the new multitasking interface, then swipe left to access iPod controls - play/pause, forward, and back.

Buy music and video.

Shop the iTunes Store right on iPhone and choose from millions of songs and ringtones you can download via Wi-Fi or Mobily. Even download movies and TV shows.*

Get music recommendations.

Say you're listening to a song and you want to hear other tracks like it. The Genius feature finds songs that go great together and makes a Genius playlist for you. You can even generate a Genius playlist using Voice Control. Just ask iPhone to "play more songs like this." Or try Genius Mixes and you don't even have to choose a song. iTunes automatically creates multiple mixes based on what's in your music library.

Your photos have never looked this brilliant.

The high-resolution Retina display on iPhone 4S gives your photos a place to shine. Whether you're flicking through an album or zooming in to see the smallest detail, you'll be amazed at how sharp, vibrant, and beautiful your photos look. And so will everyone you show them to.

Photos to go.

Take the photos you have stored on your Mac or PC with you wherever you go. iPhone uses iTunes to sync photos from your computer to your iPhone, so you can look at them - and share them - from anywhere.

Organize photos by Places.

iPhone 4S geo tags your photos as you take them. So you can browse them based on where they were taken. To see all the photos you took in London, for example, tap the Places button, then tap the pin on London. You can even zoom in on the map to see places within London where you took pictures, such as Trafalgar Square, Big Ben, or other landmarks.

Organize photos by Faces.

iPhone works seamlessly with Faces in iPhoto for the Mac, so you can view your photos organized not only by event or place but also by who's in them. Say you want to see pictures of your best friend. Tap her picture in Faces view to open an album containing photos of her.

Share memories with a tap.

iPhone makes it so easy to share your photos, it's almost addictive. Take a picture and email it to Twitter, Flickr, or your best friend. Take and send snapshots via MMS - even as you're texting. Or post directly to your MobileMe gallery, where friends and family can browse and download your photos.

Tell iPhone who to call.

Maybe you want to call your friend Elliot. Or you want to dial the number for that apartment listing you just saw. With Voice Control, just say "Call Elliot" or "Call 555-1234," and iPhone makes the call. It recognizes the names in your Contacts list, so it can find and call anyone you want. And iPhone repeats your voice commands to confirm them before it dials.

Request some music.

Voice Control knows the music in your library, too. You can ask iPhone to play a specific album, artist, or playlist. If you say "play more songs like this," it will activate the Genius feature. If you're not sure what's playing, just ask "what's playing?" and your iPhone will tell you.

Text like you talk.

When you start a text message conversation in Messages, you do exactly that: start a conversation. Messages displays back-and-forth texts as speech bubbles in a list - just like you'd see in an instant messaging session. That makes it easy to pick up where you left off, or scroll up and down to see who said what. And you can delete whole conversations or individual texts with a swipe and a tap.

Take suggestions while you type.

The intelligent iPhone keyboard lets you text fast and accurately. That's because it predicts and suggests words as you type. So all you do is tap away. The more you use the iPhone keyboard, the more you'll wonder how you ever texted without it.

More than words.

With Messages on iPhone, you can text what you see and hear. If you see something worth sharing, take a photo or shoot some video, then send it via MMS to anyone. Or send photos and video you already have on your iPhone. Even send audio recordings from Voice Memos, contact information from Contacts, and locations from Maps.

Find yourself.

Say you're in an unfamiliar neighborhood looking for a nearby restaurant. With iPhone, you can pinpoint your location on a map so you can figure out how to get there from where you are. iPhone 4S finds your location quickly and accurately using a combination of GPS, Wi-Fi, and cellular towers. As you move, iPhone updates your location automatically. And when you arrive, you can drop a pin to mark your location and share it with others via email or MMS.

Search for a location.

You need a shot of espresso. Where's the nearest cafe? iPhone has the answer. Just type "coffee" in the search field within Maps and suddenly all nearby coffee houses appear on the map, represented by pins. Searching works with specific addresses and business names, too. When you find what you're looking for, tap the pin to bring up more information, such as phone numbers, web addresses, and more.

Change your view. See traffic.

Maps on iPhone 4S look amazingly crisp and detailed on the high-resolution Retina display. You can switch between map view, satellite view, and hybrid view. You can even see a street view of a particular address.1 And you can double-tap or pinch to zoom in and out on a map. Maps on iPhone also shows you live traffic information, indicating traffic speed along your route in easy-to-read green, yellow, and red highlights.

How to get from here to there.

Forget printing out directions from your computer. With iPhone, you can view a list of turn-by-turn directions or follow a highlighted map route and track your progress with GPS. You can choose to see walking or driving directions, or even see what time the next train or bus leaves with public transit directions.

Know where you are.And which way you're looking.

The Compass app works with the built-in digital compass to tell you which direction your iPhone is facing. And in the Maps app, the compass rotates the onscreen map to match the direction you're facing.

The key to faster typing.

The iPhone keyboard accelerates your typing because it tracks what you type, then suggests words, corrects spelling, and inserts punctuation for you. The trick is to just type away and trust the intelligence of the keyboard.

iPhone tracks what you type and compares it with its built-in dictionary, so it can suggest - or correct - words as you type. It even learns words you use often.

To edit as you type, touch and hold to bring up the magnifying glass, then place the cursor exactly where you want it.

iPhone adds apostrophes in words such as "can't" and "let's." If you tap the space bar twice, iPhone inserts a period at the end of sentences, then capitalizes the next word for you.

iPhone enlarges each key you tap, so you get visual feedback as you type.

Double-tap the screen to quickly cut, copy, or paste. You can even copy and paste images and content from the web. If you make a mistake, just shake your iPhone to undo.

No need for complicated keystrokes to add special characters. Tap the ".?123" key to switch to a numerical keyboard.

When you're using Safari, a ".com" key appears on the keyboard to help you type domain names faster. And the @ key appears when you're typing an email.

Why type in dates and times when a quick flick does it all? A time wheel appears when you're in the Calendar application.

Numbers aren't squeezed next to letters on tiny keys. iPhone gives you a traditional phone keypad when you need it.

Type (or write) in your language.

The iPhone keyboard is adaptable, allowing you to switch between more than 40 international layouts. iPhone also features sophisticated character recognition software that lets you draw a Chinese character with your finger and tap to choose the matching result.

Connect an external keyboard.

If you prefer working on an external keyboard, iPhone 4S lets you do that, too. It comes with built-in support for Bluetooth-enabled wireless keyboards.

Search across your iPhone.

Need a phone number in a hurry? Want to hear a song right now? With Search, everything on your iPhone is just a few taps away. On the main Home screen, flick your finger to the right, then type what you're looking for in the search field. Search looks through everything on your iPhone - app names, contacts, calendars, songs, email and text messages, notes, and more. From there, a single tap takes you where you want to go.

Search the web.

You can search beyond iPhone to find what you need on the web and Wikipedia. On the Search screen, just type what you're looking for and choose where you want to search. Safari automatically opens with a list of search results.

Search the server.

In Mail, you can search through all your downloaded messages by sender, recipient, or subject. But if the information you're looking for isn't stored on your iPhone, you can continue your search on the server.* Search responds with all the results. In the Contacts app, you can also search for people in your corporate directory if you use Microsoft Exchange or LDAP.

Search inside applications.

Searching on iPhone works in other apps too. Search text and names in MMS messages. Search names and notes in Contacts. Search calendar events by subject, location, attendees, or notes. Search all text in Notes. Search for albums, artists, or songs in the iPod app.

Browse, buy, and even give apps.

Every app you download from the App Store makes your iPhone do even more. And with hundreds of thousands of apps to choose from, we mean a whole lot more. Enter the App Store to shop for amazing apps in almost every category: games, lifestyle, social networking, and education, for starters. Many apps are even free. If you're just browsing, the App Store makes it easy. You can see what's new in Featured, check out the Top 25, and flick through a few screenshots. Find apps by doing a quick search, then download them wherever you are and start using them right away.* You can even purchase apps to send as gifts to friends and family.

Stay up to date.

Developers are constantly improving their apps. When you visit the App Store, the Update icon shows you when an update is available for an app you have. With a tap, you can download the updates either one at a time or all at once. Then you'll always have the latest versions

Get recommendations.

With so many apps available, you need an easy way to find new ones to enjoy. That's where Genius comes in. With just a tap, Genius gives you personalized recommendations for apps you might like based on apps you and others have downloaded.

Instant music, movie, and TV show gratification.

You're in a coffee shop and you hear a song you just have to have. Or you're in an airport, wishing you had a good movie to watch. Just enter the iTunes Store to discover new music, movies to buy or rent, TV shows, and podcasts. Then download the content you want wirelessly, right to your iPhone.* Wherever you happen to be.

Explore the store.

Browse New Releases, Top Tens, and Genres. If you know exactly what you're looking for, type in a quick search. Play a preview of any song or video, then tap to buy it. With millions of songs and thousands of movies, TV episodes, and music videos in the iTunes Store - and a huge selection in HD - you're sure to find something you'll love.

Sync it back.

Syncing the music, movies, TV shows, and videos between iPhone and your Mac or PC is easy. Just connect iPhone to your computer and open the iTunes application. The music and video on your computer can sync to your iPhone, and everything you've purchased on your iPhone can sync to your computer. So entertainment goes with you everywhere. And if you've only partially downloaded something on your iPhone, your computer completes the download automatically.

Screen reading with VoiceOver.

iPhone 4S comes standard with accessibility features that help people with disabilities experience all that iPhone has to offer. The most important accessibility feature in iPhone is VoiceOver, the world's first gesture-based screen reader. Instead of memorizing keyboard commands or pressing tiny arrow keys, you simply touch the screen to hear a description of the item under your finger, then double-tap, drag, or flick to control iPhone.

VoiceOver speaks 21 languages and works with all of the applications built into iPhone 4S. And new in iOS 5, a language rotor lets you select a spoken language temporarily without changing the systemwide settings.

Support for wireless braille displaysand international braille tables.

iPhone 4S supports more than 30 Bluetooth wireless braille displays right out of the box. Just pair one and start using it to navigate your iPhone with VoiceOver - no additional software needed. In addition, iPhone includes braille tables for more than 25 international languages.

Typing improvements.

Touch Typing is an optional new way for blind or visually impaired people to type on the onscreen keyboard. With Touch Typing, you can run your finger across the keyboard, listening to VoiceOver speak each letter aloud. When you get to the letter you want, lift your finger to select it.

Enhanced rotor.

VoiceOver also features a virtual control called the rotor. Turning the rotor - by rotating two fingers on the screen as if you were turning a dial - changes the way VoiceOver moves through a web page based on a setting you choose. For example, a flick up or down might let you move through a page by header, link, or image. In iOS 4.5, you can add settings to the web rotor such as lists, tables, text fields, and buttons. And the rotor is now visible to sighted users to make it easier for them to assist you or to use the rotor themselves.

Zoom and magnify.

Zoom on iPhone lets you magnify the entire screen of any application up to five times normal size. Move left, right, up, and down to view any portion of the screen close up. Zoom works everywhere, including the Home, Lock, and Search screens, and with every app - even those you purchase from the App Store. In addition to Zoom, a new Large Font feature in iPhone 4S lets you further increase the font size of key elements in Mail, Contacts, Notes, and Messages.

White on black for higher contrast.

If you prefer higher contrast, iPhone 4S lets you change the display to white on black. Use the White on Black feature in any application, as well as the Home, Lock, and Search screens, and with Zoom and VoiceOver.

Optional mono audio.

If your hearing is limited in one ear, tap a checkbox to route both right- and left-channel audio into both earbuds, so you can hear both channels in either ear.

Support for closed captioning.

iPhone supports the playback of open captions, closed captions, and subtitling. Captions appear onscreen just like the closed captions you see on TV. You can buy, rent, or download captioned movies and video podcasts from the iTunes Store to watch on the go. Or you can create and watch your own closed-captioned videos.

Voice Memos

Capture a thought, a memo, a meeting, or any audio recording with Voice Memos. When you're done, edit your recording, then send it via email or MMS.

Calendar

Calendar works with Yahoo!, Google, Microsoft Outlook, iCal, MobileMe, and Microsoft Exchange ActiveSync for enterprise to bring everything together. Add events with a few taps. Set alerts to remind you. Subscribe to calendars for holidays, sports schedules, and more.

Stocks

Stocks on iPhone shows you charts, financial details, and headline news for any stock you choose. Rotate iPhone to see more detailed information.

Nike + iPod

iPhone includes built-in Nike + iPod support. Just slip the Nike + iPod Sensor (available separately) into your Nike+ shoe and start your workout.

Weather

Check the weather in your hometown or around the world. Add the cities you want, then flick back and forth to get six-day forecasts for each.

Notes

Use Notes on iPhone to write yourself a quick note and keep important information on hand. Send notes to yourself or others via email and sync them back to your Mac or PC. If you use an IMAP account such as MobileMe, your notes can even sync over the air.

YouTube

Watch YouTube videos wherever you are. Log in to your YouTube account to save and sync bookmarks and rate your favorites. Find a video you like? Tap to share it with a friend.

Calculator

The iPhone Calculator is two calculators in one. Rotate it to landscape to transform it from basic to scientific.

Parental Controls

Control what kids can and can't access on iPhone. Set restrictions for Safari, YouTube, iTunes, the App Store, Camera, and location services.

Encryption

iPhone offers highly secure hardware encryption that enables remote wipe capabilities.* The Data Protection feature uses your passcode as an encryption key to protect email messages and attachments stored on iPhone. And you can set a long, complex passcode to make iPhone even more secure.

Tethering

With Internet tethering on iPhone, you don't need a Wi-Fi hotspot to surf the web from your computer. Instead, you can share the 3G connection on your iPhone with your Mac or PC notebook and connect to the Internet anywhere. When your iPhone is tethered, you can still send and receive data and make phone calls.

Tethering is not available in all countries. See your carrier for availability.